On the morning of April 23, good news came from the company's experience-sharing meeting for exhibiting at the 2014 Spring Canton Fair: products such as the "FORWA" brand colored thread seal tape produced by the company became a highlight at the Spring Canton Fair, attracting special attention from foreign buyers. The marketing staff at the exhibition received a total of 1,880 customers from countries and regions such as the Middle East, Africa, Southeast Asia, Turkey, Japan, India, the Philippines, Hong Kong, and Taiwan, with contracted sales of nearly 300,000 US dollars, achieving gratifying results.
The 115th Canton Fair, which opened in Guangzhou on April 15, 2014, attracted merchants from more than 200 countries and regions around the world. This Canton Fair had a total exhibition area of 1.17 million square meters, a total of 59,708 booths, 169 more than the previous session, and 24,581 domestic and overseas exhibitors. It could be described as a gathering of merchants and extraordinarily lively.
At this Spring Canton Fair, the number of exhibiting enterprises increased significantly compared with last year, products were more abundant, and competition among homogeneous products in the same industry became fiercer, showing a white-hot trend.
The company organized a strong lineup to exhibit and set up 3 booths, which stood out among exhibitions in the same industry, fully displaying the company's high-tech products. At the exhibition, the company's colorful, creatively packaged colored thread seal tape and other products attracted many overseas merchants to visit and patronize.
During the exhibition, many groups of overseas merchants interested in the company personally went to Sihui to inspect and learn about the company's environment and the production process of colored thread seal tape, and to negotiate business.
They visited the production environment, production processes, and planning department in the company's factory area, and greatly praised the R&D capabilities of the Fluoroplastics Application Engineering Technology Research and Development Center.
After seeing colored thread seal tape packaged in transparent cups (usable as drinking cups) and transparent toolboxes, a foreign buyer praised: "You are truly a creative enterprise!"
At the Canton Fair experience-sharing meeting, the marketing and planning personnel who went to Guangzhou to exhibit shared their exhibition experiences and gains with everyone and put forward many good suggestions for participating in the next Autumn Canton Fair.
General Manager Zeng, who attended the sharing meeting, carefully listened to the speeches of exhibitors such as Wu Wensen, Yang Cuiwen, Rao Chen, Yue Meihua, Chen Wenyan, and Zuo Xia, and analyzed, commented on, and encouraged each one.
Finally, General Manager Zeng made a summary. He affirmed the achievements and experience of exhibiting at this Spring Canton Fair, greatly appreciated the problems discovered through participating in this Canton Fair and the improvement suggestions raised by everyone, and clearly pointed out the direction of future efforts, striving to achieve greater results at the 2014 Autumn Canton Fair.
He required everyone to understand the needs of customers from all over the world, truly understand customer needs, use confidence to integrate various social resources, and while selling products, sell creativity, brands, confidence, and value to customers, maximizing benefits, value, and opportunities.
In response to fierce homogeneous competition in the same industry, he proposed FORWA's "three-dimensional marketing" strategy, using "three-dimensional" and "differentiation" to defeat "homogeneous" competition, establishing FORWA's leading position and voice in the industry and internationally, and realizing FORWA's "dream of building a strong enterprise."